The Impact of Digital Transformation on Organizational Performance

Abstract

Digital transformation is reshaping the landscape of organizational performance by integrating advanced technologies into business processes. This paper explores how digital transformation influences organizational efficiency, competitiveness, and growth. Through a comprehensive review of recent studies and empirical evidence, it identifies key factors driving successful digital adoption and the challenges organizations face. The study highlights the role of technology in enhancing operational capabilities, fostering innovation, and improving customer experiences. The findings suggest that while digital transformation offers significant benefits, it also requires strategic planning, investment, and a culture conducive to change.