Innovation Management: Driving Growth and Competitiveness

Abstract

                        Innovation management plays a critical role in driving growth and competitiveness in today's dynamic business environment. This scholarly article explores the significance of innovation management in enhancing organizational performance and sustaining competitive advantage. The paper examines various aspects of innovation management, including its key principles, strategies, and challenges. Additionally, it highlights the importance of fostering a culture of innovation within organizations to facilitate the generation and implementation of novel ideas. Drawing upon theoretical frameworks and empirical evidence, this article provides insights into effective practices for managing innovation and outlines recommendations for organizations seeking to leverage innovation as a driver of growth and competitiveness.