Embracing Digital Transformation: Challenges and Opportunities for Business Managers

Abstract

Digital transformation has become imperative for businesses to stay competitive and relevant in today's rapidly evolving technological landscape. This scholarly article examines the challenges and opportunities that business managers face in embracing digital transformation. The article explores key concepts such as the impact of digitalization on traditional business models, the role of leadership in driving digital initiatives, and the need for organizational agility. Drawing on theoretical frameworks and empirical evidence, this article offers insights into strategies for effectively managing digital transformation efforts and capitalizing on emerging opportunities.